Last updated 19 October 2026

Terms of use

In short: Atlas gives suggestions from public data and AI. You decide what to do with them, and to the fullest extent the law allows we aren't liable for those decisions. Report packs are one-off payments with credits that never expire. Only the Agency plan is monthly, and you can cancel it any time.

1. Who we are

Audience Atlas ("Atlas", "we", "us") is run by [Company name], a company registered in England and Wales (number [company number]) at [registered address]. Atlas is part of leadstoolpack. You can contact us at [support email].

2. What Atlas does

Atlas suggests places, audiences and keywords to help you plan marketing. It ranks towns, cities and areas using public data (such as population grids, census figures and business counts) and, when you use live reports, search data from DataForSEO and place data from Google Maps. AI reads your request and writes summaries from those figures.

Atlas never connects to or changes your advertising accounts.

3. Suggestions only

Everything Atlas shows is a suggestion: scores, rankings, places, postcodes, keywords, audiences, strategies, forecasts, laws summaries and briefs. They are estimates that may be incomplete, out of date or wrong, and they are not legal, financial, tax or marketing advice or a promise of results. AI can make mistakes.

Any decision you make using Atlas is yours. Check anything important independently, and take professional advice where you need it, before you spend money or act.

4. Your key

• Your Atlas key is the licence key from your purchase, or your Leadstoolpack licence key.
• Keep it private. It's for you or your business. Agency keys can be used for your own clients' work.
• We may switch off a key that is shared publicly, resold, used to scrape or overload Atlas, or used unlawfully. Where we reasonably can, we'll tell you first.

5. Prices and payment

• Basic reports are free, with a fair daily limit on AI requests.
• Report packs (5 live reports for $29, 15 for $59) are one-off payments. Credits never expire while Atlas is running. Pack owners get 3 live reports included and 20% off packs.
• The Agency plan is $79 a month for 60 credits a month and 350 AI requests a month. Monthly credits don't roll over; pack credits do.
• Payments are processed by Gumroad, and Gumroad's terms apply to the payment itself. Prices are shown before you pay, and taxes may be added at checkout.

6. Cancelling and refunds

• If you're a consumer in the UK or EU, you can cancel a report pack within 14 days of buying it for a full refund, as long as you haven't used any of its credits. Once you use a credit, you agree that the right to cancel ends for that pack.
• You can cancel the Agency plan at any time from your Gumroad receipt or library. You keep access until the end of the month you've paid for. We don't refund part months.
• If something goes wrong with a live report (for example, a data provider fails), tell us at [support email] and we'll return the credit.
• Nothing here affects your legal rights as a consumer.

7. Data from other services

Live reports use data from DataForSEO (Google Ads keyword data) and Google Maps. Their figures are estimates, and their own terms apply to that data. Census and public data are used under the licences shown on the Sources page, including the Open Government Licence.

8. Fair use

Don't try to get around credit or AI limits, copy the data in bulk, or resell Atlas or its data as your own product. Exports and briefs are yours to use in your own marketing and your clients' marketing.

9. Changes and closing

We may improve or change Atlas, its data and these terms. We'll show the date of the latest version at the top of this page and tell active customers about important changes. If we ever close Atlas, we'll give at least 30 days' notice so you can use your credits.

10. Our liability

To the fullest extent the law allows, we accept no liability for any loss or damage arising from use of, or reliance on, Atlas, its data or its suggestions, including lost profits, lost revenue or wasted advertising spend.

Where we are liable, our total liability is limited to the amount you paid us in the 12 months before the claim.

Nothing in these terms limits liability that cannot be limited by law, such as for death or personal injury caused by negligence, or for fraud.

11. Law

These terms are governed by the laws of [England and Wales], and its courts have jurisdiction. If you're a consumer living elsewhere in the UK or EU, you also keep the protection of your local law.

12. Contact

Questions or complaints: [support email].